Your Guide to the Mobile Web

The Bootstrapper's Guide to the Mobile Web is the only book you need to complete your entire Mobile Web presence. It can help you choose and implement the best mobile website and/or mobile app solution, and introduce you to other mobile tactics as shown below.

Mobile Website Topics

How people use the mobile web
Why you need a mobile website
Planning your mobile website
Mobile website best practices and options
Mobile website strategy worksheet
Mobile site services and CMS examples
Responsive web design, HTML5 examples
Custom domains, redirecting mobile traffic
SEO, testing, analyzing, promoting

Mobile Application Topics

What is a mobile app, do you need one?
Native apps, web apps, and shortcuts
Planning your mobile app
Mobile app strategy worksheet
Mobile application solution examples
HTML5: The all-in-one solution
Mobile app service examples
Redirecting, monetizing, and promoting
Supporting, tracking, and testing your app

Mobile Marketing Topics

What are QR codes, creating QR codes
Planning your QR code campaign
Location based marketing
Location based marketing campaigns
Mobile app ads and Adwords for Mobile
Creating mobile optimized landing pages
SMS marketing
Augmented reality, NFC
Social media and mobile search issues