Your Guide to the Mobile Web

The Bootstrapper's Guide to the Mobile Web is the only book you need to complete your entire Mobile Web presence. It can help you choose and implement the best mobile website and/or mobile app solution, and introduce you to other mobile tactics as shown below.

Mobile Website Topics

  • How people use the mobile web
  • Why you need a mobile website
  • Planning your mobile website
  • Mobile website best practices and options
  • Mobile website strategy worksheet
  • Mobile site services and CMS examples
  • Responsive web design, HTML5 examples
  • Custom domains, redirecting mobile traffic
  • SEO, testing, analyzing, promoting
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Mobile Application Topics

  • What is a mobile app, do you need one?
  • Native apps, web apps, and shortcuts
  • Planning your mobile app
  • Mobile app strategy worksheet
  • Mobile application solution examples
  • HTML5: The all-in-one solution
  • Mobile app service examples
  • Redirecting, monetizing, and promoting
  • Supporting, tracking, and testing your app
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Mobile Marketing Topics

  • What are QR codes, creating QR codes
  • Planning your QR code campaign
  • Location based marketing
  • Location based marketing campaigns
  • Mobile app ads and Adwords for Mobile
  • Creating mobile optimized landing pages
  • SMS marketing
  • Augmented reality, NFC
  • Social media and mobile search issues
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